Bespoke communications and talent service, bridging the gap between agency and in-house.

SHLEEP

At JOANNA JEFFREYS, we seamlessly blend with your team, immersing ourselves in your brand and objectives to effectively achieve your goals.

With our all-encompassing approach, Joanna and her team possess an instinctive understanding of the ever-evolving beauty, fashion, and lifestyle industries. We not only offer strategic guidance but also provide creative and visionary perspectives to elevate your brand to new heights.

A London-based consultancy providing customised solutions in the beauty and wellness, fashion and lifestyle sectors.

With an illustrious career spanning over 25 years, Joanna brings a wealth of expertise as the former Head of Press at Harvey Nichols and Associate Director of Starworks Group. Together with her team, they possess an influential network connecting them to media and industry insiders across the realms of beauty, wellness, lifestyle, fashion, and retail.

Through our expansive connections, we curate powerful brand strategies that harness resources from every corner of the industry. This enables us to establish and amplify brand presence, generating genuine momentum and positive perception among both media outlets and consumers. With our approach, we ensure your brand cuts through the noise and captivates its target audience.

  • “I cannot recommend Joanna enough. Over the years that I have known her she has always introduced me to the most beautiful and engaging brands within the realms of lifestyle, luxury fashion and beauty.”

    Sarah Harris, Editor-at-Large, British Vogue

  • “Thank you so much Joanna for everything you have done for us to get us to this point, and for all your love and hard work, I know you put your heart and soul into launching Koibird and it has been great working with you. I always say to everyone the pleasure was all ours and that Joanna actually cared.”

    Belma Gaudio, Founder and Creative Director, Koibird

  • “Joanna has an exceptional instinct for brand storytelling and a rare ability to cut through noise with clarity and elegance. Her strategic approach, combined with genuine passion, made her an invaluable partner in shaping the public voice of our brand.”

    Alan Buanne, Founder (Former), NEOUS

  • “I have worked with Joanna across a number of projects most notably when Group Buying Director at Harvey Nichols, launching brands such as The Row, Rodarte and Lanvin to name a few. Her knowledge of who and what associations are needed to launch/elevate a brand are unrivalled and she consistently thinks outside of the box, utilising her extensive network to make this happen.”

    Averyl Oates, Group Buying Director, Harvey Nichols (2002 - 2012)

  • “Joanna Jeffreys is hands down the best PR partner I’ve ever worked with. What sets Joanna apart is her rare ability to combine creative, out-of-the-box thinking with the grit and resourcefulness every entrepreneur needs - especially when you don’t have the big corporate budgets. She’s sharp, strategic, and always a joy to speak with. She genuinely brightens my day. Joanna’s network is second to none across fashion, beauty, lifestyle, and hospitality. If she doesn’t know someone, she’ll find a way to connect. She’s the perfect blend of “old school” expertise and relationship-building, with a “new school” mindset. She’s a trailblazer who stays ahead of media, tech, and influencer trends. Equally important, when Joanna takes on a brand like Shleep she immerses herself fully - understanding the DNA of the business as if it were her own.”

    Indi McCullough, Founder & CEO, SHLEEP

  • “Working with Joanna Jeffreys and her team was a true partnership. From strategic PR to influencer and celebrity placements, they delivered standout results with a deep understanding of brand impact and cultural relevance. A powerhouse across the board, full of energy and creativity.”

    Pascale Montaner, VP Global Marketing, Kurt Geiger

  • “Joanna was instrumental in shaping the PR strategy for Nicholas Kirkwood in the early days. She understood our vision and secured strong, meaningful coverage that helped position the brand in the right way. Her insight and energy made a real difference. I can’t recommend her highly enough to any emerging brand looking to make a lasting impact.”

    Christopher Suarez, Co-Founder, Nicholas Kirkwood

  • “Joanna played a pivotal role in elevating 111Skin to a global brand. Her unwavering belief and passion for the brand were invaluable; she crafted a unique approach to traditional beauty PR engaging with tastemakers in fashion and artistry from her extensive network which subsequently generated an unrivalled buzz and demand for the brand.”

    Daniel Smith, Managing Director, 111Skin (2015 - 2021)

  • “Working with Joanna is an absolute pleasure. Her dedication, connections and expertise have elevated both our brand and clinic to new heights. Through her strategic efforts, she has successfully booked in high-profile press/KOLs and secured top tier coverage that has significantly boosted both our visibility and credibility. We highly recommend Joanna to anyone seeking exceptional Communications support that delivers outstanding results.”

    Dr. Brandon and Dr. Mahsa Nejati, Nejati Clinic

  • “I have worked with Joanna for a number of years from the launch of 111Cryo at Harvey Nichols through to, most recently, the cutting edge treatments at The Nejati Clinic. Each interaction unveils a must-try product, or an enticing experience to book. Her agency is brimming with knowledge, and they go out of their way to make sure the journalistic journey runs smoothly.”

    Francesca Ogiermann-White, Founder, The Beauty Triangle and Health & Beauty Editor-at-Large, Tatler

  • “I know that behind every email or call from Joanna Jeffreys is someone I need to know about, a product I need to try or a treatment I need to book in for. An agency full of knowledge, professionalism, and intrigue.”

    Katy Young , Group Beauty Director, ELLE & Harper’s Bazaar

  • “Working with Joanna and her team is always an absolute pleasure. She knows everyone worth knowing in the beauty industry, from brands to press, and is always open to new ideas, concepts and projects. I have made many excellent listings though introductions Joanna has made to me and she has a natural talent for knowing exactly what will work for us. A true professional!”

    Alexander Johnson, GM and Head of PR for Luxury Pharmacy John Bell & Croyden

  • “Joanna brought passion, expertise and a black book of connections to my business. Joanna and her team are enormously well connected, knowledgable and in tune with the wellness market. Absolute delight to work with. They most certainly helped put Dreem Distillery on the map.”

    Hayley Dawes, Founder, Dreem Distillery

  • “Working with Joanna Jeffreys is always a pleasure. The team is creative, collaborative and always ensure to deliver exceptional results. I highly recommend them.”

    Candice Lake, Photographer, Blogger and Contributing Style Editor at Vogue

  • “Thank you Joanna Jeffreys for being the best PR team in London and always getting us organic coverage in the best magazines.”

    Cassandra Clavien, Brand Director and Co-Founder, de-liver-ance® and The Liver Clinic

We collaborate with exciting, emerging brands, and those looking to elevate their brand, crafting loyal communities for growth.

  • CAMILLA

    CAMILLA

  • https://loveyourliver.com/?srsltid=AfmBOoqPbOkPdxd3prBgdbEuMwwNJdlPdNMsnbuF23EJCEJPvfjB9BLo

    de-liver-ance®

  • ilapothecary

    ilāpothecary

  • Dr. LEVY Switzerland

    Dr. LEVY Switzerland

  • Skin Matters & Joanne Evans

    Skin Matters

  • SHLEEP

    SHLEEP

  • Nejati Clinic

  • MAHSA

    MAHSA

  • Joanne Evans

  • https://theliverclinic.com/about-us/

    The Liver Clinic

  • https://www.nooance-paris.com

    NOOANCE